As a father, being truly connected with your son is far more complex than ever before. And that’s exactly why Abey Mokgwatsane, the Vodacom Managing Executive Brand and Communications, has developed a deliberate and focused fatherhood strategy when it comes to his own son.
'Technology is evolving every day and we need to be on our toes all the time about the good and bad aspects of that evolution,' says Mokgwatsane as he addresses the conversation around effective fatherhood from a technological perspective.
It’s a timely conversation, not only in society but also as Mokgwatsane prepares to join 100 other fathers and their young sons at the inaugural Kaizer Chief Vodacom Red Father and Son Sleepout this August.
This 31 August experience, which is exclusive to Vodacom Red clients, will see Kaizer Chiefs’ fathers and father-figures and their sons connect with their beloved football club like never before as they camp out in style at the Kaizer Chiefs Village at Naturena. The clear message from Vodacom as a “Brand with a Purpose” is to give fathers and sons quality time with each other, under the hashtag #BeAPresentDad.
'We’re bringing together a passion point, which is soccer, and which a lot of fathers and sons enjoy toge...