Business advice
    17 January 2022


    Building efficient, intelligent and immersive experiences through unified communications

    The future of work is more than just video calls and instant messages; it's about supporting your employees to do their jobs efficiently. 

    The foundation of every organisation is run on communication and collaboration. But getting it right isn’t easy. It’s more than video calls and instant messaging. It’s about supporting employees to do their jobs effectively.

    Many businesses adopted various tools and technologies to fulfil the rapid shift to remote working. In some cases this meant tacking new tools onto older ones, the result was a patchwork of communications technologies that could do the job “for now” but not “forever”.

    So, what does the future of unified communications, and its place in organisations’ broader digital journeys, look like?  

    Marginal gains: building efficiencies

    It’s clear that the future for many businesses sits in a hybrid world. Therefore, we need to create an environment where employees have a seamless and secure experience, whether they’re in the physical office, at home, or working on the go.

    This starts with standardising and centralising communication and collaboration tools in the cloud. A crucial first step in supporting more agile ways of working, that engage employees and put organisations in the best place for adapting to the future. From this solid collaboration foundation, organisations can then focus on how to use effective unified communications (UC) to build efficiencies through the business.

    By integrating UC into different workflows, whether that’s sales and CRM platforms or HR technologies, employees can work in a more effective and efficient way.

    If employees have access to all the tools they need, directly where they collaborate and communicate, in one place, their experience will be a seamless one. Ultimately, employees can get more done with fewer frustrations.

    Creating intelligent and immersive collaboration

    Moving forward, collaboration and communication should be fit for the future.

    Organisations need intelligent unified comms platforms that bring AI and automation into business applications. We’re already seeing AI-powered meeting transcriptions, translations and noise suppression, as well as the integration of UC into smart speakers and IoT devices.

    And these more intelligent and intuitive functionalities aren’t just technology for technology’s sake. Autonomous functions mean that employees won’t need to think about what tools to use to contact teammates, share files, or translate documents – leading to more productivity and a happier workforce.

    This approach also plays a huge part in making collaboration and communication more accessible. Beyond driving productivity, the use of AI and automation improves access to data and information and the speed that it can be retrieved. Ultimately improving the decisions that the business and employee can make.

    The final frontier is creating immersive experiences through unified comms. Combining technologies like IoT5G and mixed reality to create an immersive experience wherever you are – whether it’s home, the office or the other side of the world.

    Seamless integration will be critical when adopting these technologies. Tools should all feed into one collaboration system that can flex to the needs of the business and scale with ease as the organisation continues to grow.

    We’ve seen many organisations already begin to create uniformity across their business, but there’s still a long way to go.

    Unified communications with Vodacom Business 

    Vodacom Business helps you seamlessly integrate your fixed and mobile telephony service with our cloud-based, calling, messaging, and meeting solutions.