We hear a lot of talk today about technology in business as if it’s a new thing. But modern connected services have been reshaping companies for over two decades - and there is one force of change that has been doing more than any other: email.
Every day the world sends well over 200 billion emails. Exchanging information, making deals, staying in the loop… email has become the nervous system of the business world. Deals are still often closed through human interactions, but much of the legwork happens over electronic letters.
A bad email experience means negative things for your company. Yet we tolerate problems with email all the time: lost mails, slow access, draining costs and poor customer support are things we just assume to be part of the email landscape.
Fortunately, email has evolved tremendously. Today you can use an affordable, reliable and supported business-grade email service that offers all the modern conveniences - such as search, archiving and mobile - with little effort or cost from your side.
How does this work? Let’s take a look at business email in the 21st century.
Getting the right email
There are three types of email setups. The first is where you have your own mail server and everything that runs it. The second is to get cheap hosting at your ISP. The third is to use a business-grade email service such as Office365. Let’s weigh the differences: