SME solutions
    25 October 2018


    Digitising the retail world

    Vodacom makes use of technology to help digitise the retail & logistics business

    As an active and key player in digital transformation, Vodacom hosted its partners to a retail & logistics vertical engagement, which took place at the Hyatt Hotel in Rosebank on Wednesday.

    Among other topic discussion aspects, the vertical engagements touched on the fundamentals of securing the future success of businesses through multi-dimensional, innovative solutions. It also focussed on the digital world of logistics and explored issues relating to communication optimisation, securing and tracking assets and also focused on how digital solutions can assist in managing and developing a business’ workforce.

    Speaking at the engagement, Nkululeko Magadla, Managing Executive Officer for Vodacom Large Enterprise said: 'Consistent with our Vison 2020, Digitalisation is at the core of our stated intent of enabling a connected society. It provides opportunities to drive positive social change in areas such as education, healthcare, financial services, retail and agriculture.'

    'Retail has and is switching from mass generalisation to hyper personalisation – from generalised statistics to hundreds and perhaps thousands of data points per user. Vodacom leads in innovating in this space and is looking to partner across the Retail ecosystem – from customers to other players in the digitalisation space – to co-create differentiated experiences for customers.

    'Over the past decades, the customer experience has changed. But the past decade this change has increased rapidly, technology and digitisation has changed customer loyalty and have prompted more and more business to adopt flexible customer centric models. Retailers are now at the mercy of the consumer experience with hyper personalisation at its core,' said Magadla.

    Speaking on digital disruption in retail on behalf of MINT, Pani Harito said: “Digital transformation is not just technology, it is about business revolution and strategy and culture are important as they will drive ability for a business to embrace these technology and help optimise business processes, this is all vital. Businesses that don’t drive this change will get disrupted and driven by this change.”

    Andres Strauss from IoT.NXT said: “Without IoT a new era of business has come and working in isolation will just not cut it now. Facial recognition, data analytics, biometrics are not a dark art anymore. Connecting the digital with the physical in the retail space now aid organisations to shape their service offerings to engage a more connected millennial audience.”

    Magadla said that by implementing multi-dimensional digital solutions, we can ensure that technology plugs existing gaps, and succeeds in playing a critical role in the growth of retail and logistic enterprises.

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