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    Business
    29 April 2021

    Vodacom

    Further Together: what the new brand positioning means for our customers

    The new ‘ Further Together’ campaign celebrates what we can achieve together and how technology aids that human spirit and our irrepressible drive to make progress and do things better.

    The pandemic has impacted the way we do just about everything, and in many ways, it has brought out the best in humanity.

    We’ve seen people all over the world unite to support human rights. Businesses have put profits aside, donating resources and creating masks and ventilators for the healthcare industry, and community organisers have provided food and shelter for those who need it most.

    This sense of togetherness and drive for society to be better really spoke to us as an organisation and can been seen through our new brand positioning.

    Shifting the narrative

    ‘The Future Is Exciting – Ready’, introduced in 2015, supported our optimism about the positive impact of technology and innovation in society. As a purpose-led organisation, we have seen first-hand the benefits that going digital can bring to a community.

    Connecting for a better future remains at the heart of what we do but it was time to shift the narrative from one purely about technology, to one that focuses more on the human spirit.

    The new ‘ Further Together’ campaign celebrates what we can achieve together and how technology aids that human spirit and our irrepressible drive to make progress and do things better.

    We have embarked on a transformational journey from a traditional telco to a technology communications company. We are investing in the latest gigabit network technologies and modern digital IT systems as we connect our customers for a better future. Our new Technology 2025 strategy is focused on looking beyond pure connectivity by leveraging scaled platforms to deliver customer value and drive new revenue growth.

    The Technology 2025 strategy will drive:

    • The evolution of mobile and fixed network access, transport network simplification and telco cloud, with a specific focus on making the network ‘smarter’ through automation and artificial intelligence.
    • A future-proof, flexible modern digital IT architecture for a superior customer experience, enabling exponential growth through scalable platform ecosystems.
    • Security and privacy embedded by design in all our projects, products and services throughout their life cycle.
    • The way we think, behave and operate by growing and developing the right skills, core values and behaviours of a technology communications company.

    A positive force for change

    This feeds into our work with other organisations too.By collaborating with our customers in a more innovative way, we know great things can happen and want to create a future where every business has the same opportunity to thrive and grow.

    We also hope to make business a positive force for change and are passionate about supporting those enterprises that want to make a good impact on society and the challenges facing our world.

    Is Your Business Ready for 2021 and Beyond?

    We set out to discover which African businesses are best prepared for the future, and what those businesses are doing differently to the rest. In our report we explain what ‘future ready’ businesses look like – how they’re approaching emerging challenges in the business world and how they fared during the COVID-19 crisis.

    Becoming 'Future Ready' report - Africa 

    Further together is about our relentless spirit to progress. It's about asking the questions that take us all further.
    Can we go further than we’ve ever gone before?

    Find out more 

    Vodacom