As one marketing expert once said: 'Active participation on LinkedIn is the best way to say: "Look at me!" without saying "Look at me!"' If you set your profile up professionally, take a creative approach and spend time updating it regularly, your chances of being noticed will be greatly increased.
With more than 500 million users, it’s easy to blend in on LinkedIn. Here are four ways to make your profile stand out.
1. Fill in the blanks
Firstly, make sure your profile is complete, that your picture is professional and that you include all the information about your work experience and the skills you’ve acquired. Alice Jakins, a freelance digital workflow facilitator who relies on LinkedIn as a way to find work, says the essentials for any LinkedIn profile include a punchy intro section and testimonials from people you’ve worked with.
2. Keep it fresh
Keeping your career information up to date on your LinkedIn profile makes you 18 times more likely to be found in searches by recruiters and other users. Don’t neglect your profile. Find ways to keep adding to it, perhaps by posting your own content or sharing interesting pieces related to your line of work.
Alice aims to write a post at least once every two weeks, but her goal is to create two posts a week and to s...
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