If you thought a high number of followers was a must to be considered a content creator or influencer, think again. Many brands are shying away from self-proclaimed ‘influencers’ to interact with everyday people who just happen to be making an impact on the lives of other everyday people by doing what they love. Social media has taken to calling these content creators ‘micro-influencers’.
Generally, micro-influencers have anywhere between 1,000 and 10,000 followers. Despite this figure, they are able to influence their audience and are considered to be just as effective (if not more so) than content creators with a higher number of followers.
We chatted to three women who have managed to turn their Instagram accounts into an extension of their work to get insider tips on how to grow your Insta following and how to create meaningful content. First up, is Sam Wright.
Sam is an esports host as well as a gaming and tech content creator who started out with a gadget and gaming blog aimed at women. Her Instagram account follows the theme of her tech and gadget blog, Tech Girl.