Lavinia Koopman’s 29-Year Journey at Vodacom with Hearing Loss
Brand With A Purpose
19 September 2024

Vodacom

Lavinia Koopman’s 29-Year Journey at Vodacom with Hearing Loss

Get to know Lavinia Koopman and what her career journey of 29 years at Vodacom has been like. 

Lavinia Koopman has been a dedicated part of Vodacom for 29 years, currently serving as an Executive Secretary for the Africa Services Operations Centre (ASOC) team, reporting to Managing Executive Christoph Labuschagne. As a mother and a professional, Lavinia has navigated her career with determination, all while dealing with the challenges posed by her progressive hearing impairment. Here, she shares her inspiring journey at Vodacom and how the company’s support has empowered her.

How has your journey at Vodacom been so far?

I started my journey at Vodacom after matriculating, beginning at the heart of Customer Care under the leadership of Ibeth Toerien. Over the years, I’ve had the pleasure of meeting amazing teams across the business. I’ve discovered my true passion for being customer-focused, both for internal and external customers, and that has really driven me throughout my career.

What are some of the challenges you face at work due to your hearing impairment?

One of my biggest challenges is managing the expectations of people who knew me before my hearing loss. They don’t always understand the impact of my hearing impairment. For instance, if someone speaks behind me, I struggle to hear them clearly, or sometimes at all. I often have to ask people to repeat themselves to ensure I fully understand them. Certain business situations, like video conferencing with background noise, are particularly taxing and make it difficult for me to stay fully engaged. I’m also quite critical of myself, which can sometimes become a barrier.

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How has Vodacom supported you in overcoming these challenges?

From the start, my team, family, and friends have been my greatest support. I truly believe in allyship, which has played a crucial role in helping me obtain my hearing aids and compilot device. Vodacom has been incredibly supportive throughout this process.

Are there specific tools, technologies, or accommodations that have been helpful to you in your role?

Yes, I’m incredibly grateful to a team that helped me secure my compilot device, which cost R5,000. It’s a Bluetooth-enabled device that links to my mobile and computer, allowing me to hear conversations in both ears. Without it, I would be lost. It’s been a game-changer, enabling me to engage successfully in calls and meetings without the added stress of missing parts of the conversation. The device clips onto my clothing, so it’s convenient to use throughout the day.

Can you share an example of a time when you felt particularly supported by your team or leadership?

Due to the high cost of hearing aids and limited medical aid coverage, my Vodacom family really stepped up and raised R77,000 for my hearing aids. This support has allowed me to continue being a productive team member, and I will always be grateful to those who contributed to my well-being. Additionally, the Vodacom Disability Forum has provided ongoing support, and I’m now able to help others facing similar challenges.

What advice would you give to other individuals with hearing impairments who are entering the workforce?

I encourage anyone entering the workforce with a hearing impairment to declare it. It’s important for People Leaders, Human Resources, and the Diversity & Inclusion team to be aware, so they can provide reasonable accommodations. I also highly recommend joining the Disability Forum for support, guidance, and the opportunity to share lived experiences, which can be valuable for others as well.

How does Vodacom’s inclusive culture contribute to your professional growth?

Vodacom’s inclusive culture has allowed me to continue growing without feeling left behind because of my hearing impairment. The company’s "Grow My Impact" training, which includes captions, has made it easier for me to benefit from learning opportunities. Vodacom’s commitment to driving diversity and inclusion gives me the freedom to request specific training that meets my needs. It’s vital to speak up about your impairment so you can be accommodated, and I must commend Vodacom for being passionate about this.

What are your future goals, both personally and professionally, within Vodacom?

Like all employees, I have goals. My journey might take detours due to my hearing deteriorating, but I’m committed to adapting and continuing to grow. One of my personal goals is to learn sign language, which will not only empower me but also allow me to teach my team. Vodacom’s support of the 12th official language through the National Relay Service encourages me to pursue this goal.

What message would you like to share with others about the importance of inclusivity in the workplace?

It’s important to ask questions, be respectful, adaptable, and willing to learn from one another, as everyone’s journey and abilities are different. In the 30 years that Vodacom has existed, the landscape of disability has changed drastically. Vodacom is committed to its Diversity and Inclusion strategy, ensuring no one is left behind, whether they have visible or invisible disabilities or are neurodivergent. The company’s reasonable accommodation policy ensures that everyone is supported.

Lavinia’s journey is a testament to Vodacom’s commitment to fostering an inclusive and supportive work environment, where all employees can thrive. For more information on joining South Africa’s number one Top Employer, click here

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