Financial Services
    12 January 2021

    Nafisa Akabor

    New year, new financial goals

    If you’re looking to invest in fractional shares, shares, unit trusts, or solidify your goals, here are our top five picks on where to begin.

    If you’re looking to invest in fractional shares, shares, unit trusts or solidify your goals, here are our top five picks on where to begin.

    Easy Equities 

    If you’ve never bought shares or invested before, the award-winning platform Easy Equities is the best place to start. It cuts out the jargon, you don’t need a minimum amount to spend and it has no platform fees. The website is easy to navigate and helps you understand what fractional shares are, which allows you to invest 64c per R100. To help you ease into it, you can choose established brands to invest in, such as Capitec, Discovery, Clicks, Vodacom, Bidvest, Woolworths Holdings Limited, etc. You can also gift vouchers and invest your tax-free allowance here.


    The 22seven app has been around for a while now, and consolidates all your bank balances in one place. It also lets you invest, and in a way, helps you fund your dreams. The app lets you choose a goal, be it a holiday, studying, starting a business, buying a car or house, or simply investing; and then making it a reality. You set a time frame and amount, and it lets you know what to save monthly or add to it whenever you want. It’s a great step to solidify your plans, track your goal and spend guilt-free.



    All individual customers and institutional investors on the FNB platform can invest and own shares from as little as R10. FNB allows customers to buy fractional shares from some of the largest companies in the world, such as Amazon, Facebook, Apple, Microsoft, Netflix, Tesla, Coca Cola and Google’s parent company, Alphabet. FNB’s share trading platform can be accessed on its mobile app or website, requires a new account creation and associated fees. It takes a couple of business days to process transactions. You can access your Share Builder portfolio online or the app to monitor gains/losses.

    Standard Bank 

    If you’re a Standard Bank customer and want to start somewhere without the effort, check out the AutoShare Invest Account. You can start off with a R250 a month debit order, after selecting shares from the JSE’s top 100 companies. Advisers let you know of the five possible outcomes: a small gain, a large gain, breakeven, a small loss or a large loss and advise accordingly, like ways to reduce risks. It has guides available on the types of shares available and suggests a broker for various budgets.


    If you’re looking at index investing, Satrix offers both Exchange Traded Funds (ETFs) and Unit Trusts for local and international funds. The company has insightful posts on its website on why it’s important to know which index to track, outlining the differences and similarities in a easy to understand graph. It covers everything from costs, transparency, listings, performance, etc. It’s an excellent resource to get you started, with options on how to contact financial advisers


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    Nafisa Akabor