Virtual and Augmented Reality technologies are being adopted by innovative brands as ways for consumers to interact with their products.
You might have seen Adidas’s Virtual Reality (VR) campaign last year that allowed people to follow the mountain-climbing journey of two extreme athletes or heard about Topshop’s app that allowed anyone with VR goggles to 'attend' their fashion show at London Fashion Week. Coca-Cola created a VR sleigh ride last Christmas while Volvo let you test drive their cars from the comfort of your couch. As for Augmented Reality, who could forget Nintendo’s Pokemon Go app that sent more than 65 million people around the world hunting for Pokemon in their neighbourhood? IKEA also uses AR so customers can see how any of their items would look in their own houses.
Marketing experts have for years predicted that VR and AR will be gamechangers and that by 2020, up to 82 million VR headsets will be sold. There are many global superbrands innovating with these technologies, but here in South Africa there are brilliant examples t...
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