The agriculture revolution is driven by the cloud
Agribusiness needs more effective tools to engage with the smallholder farmer and mobile phone technology from Vodacom Business can play a game-changing role.
Cloud computing is the delivery of on-demand computing services, from applications to storage and processing power, which is typically on a pay as you go basis over the internet. One benefit of using cloud computing services is avoiding the upfront cost and complexity of owning and maintaining your own IT infrastructure, and instead simply paying for what you use as and when you use it.
When thinking about the agricultural industry, there are practical applications for the use of cloud computing that create a whole ecosystem, from sensors and monitoring tools that collect soil data to agricultural field images and observations from human actors on the ground accurately feeding data repositories along with their GPS coordinates.
The Connected Farmer service from Vodacom gives a readily available message functionality allowing for real-time communication with other farmers on the database, transactional capabilities which support electronic vouchers and a companion application called AgriSuite Plus that provides content of practical agricultural value to field workers.
This content includes topics such as crop and livestock production management, crop descriptions, production programs, soil preparation and pest and disease identification (farmers using smartphones are able to download the AgriSuite Plus app.
Vodacom Connected Farmer is a cloud-based web and mobile software solution that links enterprises to smallholder farmers through the transfer of industry-related information, which equips the farmer to make better decisions about crop rotation and improve efficiencies in order to deliver better produce and consistently improve yields
'Farmers can also take advantage of knowledge-based repositories that contain information related to farming practices, agriculture innovations, pesticides, seeds, fertilizers, nutrients and equipment.'
However, with the onset of technology, there is the valid fear and resistance that comes with it, especially considering the fact that the agriculture industry is driven by smallholder farmers, who more often than not do not have access to technology.
Smallholder farmers need to be empowered with information, access to markets and financial services. To achieve this, mobile phone technology from Vodacom Business can play a game-changing role. Vodacom Connected Farmer is a phone enabled enterprise solution. Once smallholder farmers are registered mobile enterprise users, such as agronomists, and field officers then profile these farmers and their farms and verify their identity during field visits, using Vodacom Connected Farmer on their mobile devices. The enterprise is now able to communicate with its smallholder farmer base via their mobile phones, whether individually, as a group or across the entire smallholder farming community.
Vodacom is also alive to the risks that come with the internet like breach of privacy. That is why in the Vodacom Business Connected Farmer program, there are a number of security measures which ensure that personal or financial information is protected. There is a secure, role-based authentication and authorisation that allows users to only access to those system functionalities that are relevant to them. Connected farmers also use secure cashless value and transactions through electronic vouchers.
While these resources can be used in developed countries with ubiquitous Internet access, this is not as easy to accomplish in developing economies where there may be challenges with internet access, bandwidth and power. However, even in these circumstances, we are seeing technology made available on mobile phones, providing a wealth of services to farmers powered at times by renewable sources of energy and enabled by mobile devices
Three main challenges in Africa include performance, costs and availability.
Performance: Whether locally- or internationally-hosted, it can be a challenge to deliver reliable Cloud services to certain regions – particularly in smaller towns and rural or remote areas.
Costs: Uncontended, enterprise-grade networks can be extremely expensive, often making it challenging for the cloud business case to be compelling to both small and large enterprise
Availability: For many businesses in outlying areas, the availability of internet connection, in general, is a huge problem. South Africa still has vast patches that are underserved or entirely unserved. Certain agricultural sites for example, experience problems with basic telephonic and crude internet connections – which makes high-powered Cloud services seem like an impossibility.
Effective adoption and implementation of this technology will encourage other sectors also, which will lead to the optimal benefit of shifting towards the cloud. This will definitely have a positive impact on the overall economic development of a nation. Above all, cloud computing is a newly introduced concept and most of the developing nations are not readily willing to accept and implement it. Therefore, it needs a mass awareness and promotion among the prime stakeholders to acquire the full potential of it and have a well-established information base for the nation. This will in return lead to a well-connected world.
- Kabelo Makwane, Managing Executive for Cloud, Hosting & Security at Vodacom Business.