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Gender-based violence (GBV) has been a widespread problem in South Africa, which disproportionately affects women and girls. It is systemic and deeply entrenched in institutions, cultures, and traditions in South Africa.
Shameel Joosub, CEO of Vodacom, sent out a statement imploring the male population; “Violence against women and children can only stop if we as men take responsibility for our own actions and hold each other accountable by calling each other out.”
Utilising their sponsorship of Vodacom Super Rugby, Orlando Pirates, and Kaizer Chiefs, Vodacom took a stand against GBV.
Here's the clip:
This compelling piece of content shows us that during this pandemic it is important that corporates use their influence and purpose to tackle issues that influence the market they operate within.
In this case, Vodacom uses its purpose of connecting people through technology to tackle the scourge of gender-based violence plaguing the country
If you hear something, do something. The Gender-Based Violence Command Centre, operates 24 / 7:
Call toll-free | 0800 428 428
SMS HELP to 31531
Send a Please Call Me | *120*7867
Members of the deaf community can Skype the contact ‘Helpme GBV’
Visit the GBV website here.