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3rd Oct 17

Siyakha

Vodacom empowering SA's women

3rd Oct 17

Vodacom
By Vodacom 1536 Followers

The rise of mobile connectivity has enabled people around the world to improve their lives in many ways. From having access to banking and other financial services to being able to access the internet, having a phone in your pocket is empowering and liberating. According to Shireen Santosham writing for GSMA Connected Women, "mobile phones and internet access are also being associated with increased economic productivity and growth. For example, McKinsey and Company estimates that increased internet access could add 10 percent or $300 billion to Africa’s GDP by 2025."

But as in other areas, there appears to be a gender gap, as a result of which women are missing out. According to GSMA, "women use phones less frequently and intensively than men, especially mobile internet and mobile money." Why does this gender gap exist? Apart from societal factors that contribute, there are a number of reasons that Vodacom Siyakha addresses directly:

  • The cost of owning and using a phone. Vodacom Siyakha provides access to free resources and reduced call rates.
  • Technical literacy and confidence. Vodacom Siyakha empowers women to grow in knowledge and improve ...

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