When you ask for a business’ email address, what impresses you more: a free email service like email@example.com or something more professional such as firstname.lastname@example.org?
The answer is obvious. Having your own web domain makes a huge difference. When a business has a proper domain, it expresses reliability, trustworthiness and stability, not to mention reinforces your brand.
'Owning a domain is as important as legally registering your company,' Athena Turner, Hetzner’s brand manager, told Vodacom Now. 'It’s a key ingredient to successfully branding your business as a domain lends credibility and legitimacy, especially for small businesses that may not have a bricks-and-mortar, branded store or office. Having a domain and email address linked to your business gives customers confidence in your offering, making it more likely for them to use your service or purchase your product.'
Then why do so many businesses not have a web domain? It’s likely that they don’t realise it’s actually quite not expensive at all and requires little administration. Let’s take a closer look at what a web domain involves.
You and your domain
First, it’s important to know that if you have a web domain, you are not required to have a website. It would be a good idea to do so, even just to have a page with contact details. But a domain can be used for email without ...