The 2015 Rugby World Cup in England was further evidence of the sport’s global appeal and a World Cup in Africa will only add to that worldwide reach.
Africa represents the sport's biggest growth point in the 21st century.
Commercially there hasn’t been a more lucrative return for World Rugby and the ticket sales of close to 2.5 million, aligned with the global television audience and social media reach, positioned Rugby World Cup as the biggest global sporting event of 2015. South Africa’s 2023 Bid projections are that all these numbers will be bettered should the country win the hosting rights. World Rugby Chief Executive Brett Gosper confirmed the commercial value of 2015’s showcase event was up 50 percent on the 2011 World Cup in New Zealand. Gosper explained the increase included money from sponsors, broadcast revenue - with TV being the primary generator - and hospitality.
England Rugby 2015 generated £250 million in tickets revenues, with a £80 million surplus to World Rugby and £15 million surplus to the RFU to be invested into the development of rugby. This is an indication of how South African Rugby can commercially benefit and by extension South African sport, with SA Rugby’s commitment that smaller sporting federations will also benefit from the net profits. South African Rugby Union Chief Executive Jurie Roux has emphasised that the economic benefits of the World Cup being in Sou...
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