Over the past few years, Massmart - a leading African retailer - has been growing rapidly, both organically and through acquisition. This significant increase in its workforce and the need to share their staff benefits to employees demanded the involvement of a telecommunications service provider. Massmart turned to Vodafone to support its vision and also look to future plans for employee engagement.
To enable Massmart’s HR services to keep track of the rapid personnel changes, a simple consumer mobility deal would not have been sufficient. With such huge growth in volume and fast staff turnover in the company, they needed to find a unique, custom-made solution to cover communication services for as much of their workforce as possible.
Following a full and comprehensive assessment of the volume and complexity of the situation at Massmart, Vodafone created a compelling and unique proposition to offer mobile solutions to their people. In addition, they created a dedicated online platform for the company’s HR and Employee Benefits team to engage with them.
This bespoke solution consisted of an exclusive management system and competitively priced contracts, involved 8000 staff overall and was signed for a two-
year period. The arrangement included the option for Massmart’s staff to receive a smartphone, with monthly benefits of 300 MB of data usage, 120 free minutes and 200 text messages. The uniqu...