A few seconds - that’s all it takes. Whether done with malice or completely innocently, once you post something online that crosses a line you might be staring at the end of your career or your business. This is terrifying, yet happens all the time. It would appear that few people understand the risks and obligations with publishing their views online.
It’s not that clear-cut either. Laws around social media are still slowly being formed, plus there is the question of how far we should legislate free speech. Ultimately the best way forward is for individuals to realise their own responsibilities.
Vodacom Now! wanted to learn more, so we sat down with emerging technology law expert Nerushka Bowan and got some advice on the do’s and don’ts of social media. You can find out more about Nerushka at www.nerushkabowan.com.
What shouldn’t a company say on social media? Is there a good rule of thumb for this?
It depends what your goal is. Some companies enjoy pushing boundaries as this increases publicity and makes them go viral on social media. However, most companies are more risk-averse and wouldn’t want to attract this type of viral attention. Companies should stay away from controversial topics that they are not experts in. Social media (especially Twitter these days) has become known for its controversial accounts that are ready to pounce on any...