Vodacom Business
vodacom.co.za
11th Dec 18

Opinion

Staying social media safe

11th Dec 18

James Francis
By James Francis67 Followers

A few seconds - that’s all it takes. Whether done with malice or completely innocently, once you post something online that crosses a line you might be staring at the end of your career or your business. This is terrifying, yet happens all the time. It would appear that few people understand the risks and obligations with publishing their views online.

It’s not that clear-cut either. Laws around social media are still slowly being formed, plus there is the question of how far we should legislate free speech. Ultimately the best way forward is for individuals to realise their own responsibilities.

Vodacom Now! wanted to learn more, so we sat down with emerging technology law expert Nerushka Bowan and got some advice on the do’s and don’ts of social media. You can find out more about Nerushka at www.nerushkabowan.com.

What shouldn’t a company say on social media? Is there a good rule of thumb for this?

It depends what your goal is. Some companies enjoy pushing boundaries as this increases publicity and makes them go viral on social media. However, most companies are more risk-averse and wouldn’t want to attract this type of viral attention. Companies should stay away from controversial topics that they are not experts in. Social media (especially Twitter these days) has become known for its controversial accounts that are ready to pounce on any...

Suggested Posts

Building a Gigabit Society
stories

Building a Gigabit Society

William Mzimba | 28th May 19

View more
2019 is illustrious: It signals 25 years of transformation for South Africa and the digital transformation brought about by this milestone tenure.
William Mzimba
William Mzimba1 Followers
Wing gets FAA approval in step toward drone delivery
stories

Wing gets FAA approval in step toward drone delivery

Vodacom | 23rd May 19

View more
A subsidiary of Google's parent company has become the first drone-delivery company to receive a critical Federal Aviation Administration certification.
Vodacom
Vodacom 1536 Followers
Should AI be used to catch shoplifters?
stories

Should AI be used to catch shoplifters?

Vodacom | 16th May 19

View more
New artificial intelligence software is being used in Japan to monitor the body language of shoppers and look for signs that they are planning to shoplift.
Vodacom
Vodacom 1536 Followers
Vodacom 2019. All rights reserved