Vodacom Business
vodacom.co.za
25th Oct 17

Tips and Tricks

Top tips for business app success

25th Oct 17

Vodacom
By Vodacom 1391 Followers

Measuring an app’s success against the likes of WhatsApp or Instagram can actually be quite limiting. There’s no doubt that these are incredibly successful applications but if you’re looking to enjoy similar success, it’s best to develop something that is suited to your specific needs.

According to Swipe Interactive’s CEO, Hendri Lategan, most businesses contemplating an app are doing so for a certain purpose. Perhaps they’re trying to offer their customers a better experience. Or maybe they want to make it easier for employees to work, communicate and collaborate.

For Lategan, it’s best to start by asking yourself what would create the most value for your users and customers? “Every business is different and every business app should be different too. There is no one perfect solution.” 

But do you really need an app?

The single biggest mistake businesses make is developing an app because it's trendy, says Lategan. “The result is commonly a poorly designed, barely functional mess that hardly anyone uses.” If you’re thinking about launching an app as a gimmick it will almost certainly be doomed to fail, he cautions. When deciding if an app is necessary, you need a clear business case that sets out what you’re trying to achieve and exactly how the app will help you do so. “My advice is that businesses do their homework and have a clear rationale for why they want an app in the first place. The worst thing you can do is to build an app that simply replicates your website.”

Web apps, native apps and hybrid apps

By establishing a clear business case you’ll have a better idea of what kind of app you actually need. Because there are choices:

  • Web apps are mobi sites designed to look and feel like an app
  • Native apps are built from the ground up for a particular platform or device
  • Hybrid apps promise the best of both worlds but can have functionality issues

Sometimes, building a mobile optimised website over an app is the best approach. Remember, mobile makes up 78% of web traffic in South Africa, according to the 2017 Global Digital Overview, and browsers on modern mobile devices are every bit as robust as their desktop counterparts.

Unlike an app, mobi sites are affordable, universal, extendable, accessible and much faster to build. And it can be beneficial to start out by building your app idea as a mobile site first, giving you the opportunity to gauge market interest and get quick feedback on how your product would be used when it goes live.

The reality is that new technologies are popping up faster than ever and having surprising effects on businesses of all sizes and across all industries. “There’s no turning back the clock,” concludes Lategan. Businesses need to give themselves the best chance of evolving by embracing innovation as a fundamental part of their strategy. As much as they need to focus on their core operations, they also need to create spaces within the business to test out new ideas and rapidly bring these innovative concepts to market.”

Read more

Equipping your organisation with the right digital tools is the best way to ensure a successful and thriving business. Thats why we have put together a list of the best apps for business, to help you get ahead. 

Vodacom offer a wide range of products and services to fulfil the telecommunications needs of organisations of all sizes.

Suggested Posts

Now! Newsletter

Join the community and keep up to date with the latest trends

Protect your brand from a social media disaster
stories

Protect your brand from a social media disaster

Chana Boucher | 31st Oct 18

View more
Social media platforms have made it easier for companies to engage with customers, but with that comes the risk of damage to your brand.
Chana Boucher
Chana Boucher21 Followers
6 steps to make your enterprise cyber resilient
stories

6 steps to make your enterprise cyber resilient

James Francis | 25th Jun 18

View more
Cybersecurity is very necessary today and should be part of your enterprise’s daily operations. How do you make this happen? If you can get all hands on deck, it’s not as daunting as it may seem...
James Francis
James Francis60 Followers
Stay protected with the Samsung Galaxy S9 and Knox
stories

Stay protected with the Samsung Galaxy S9 and Knox

Vodacom | 15th Mar 18

View more
We use our smartphones to stay in touch, take photos, shop, bank, access business information, and so much more. Samsung designed Knox to address these concerns, so you can worry about more important things.
Vodacom
Vodacom 1391 Followers
Vodacom 2018. All rights reserved