Measuring an app’s success against the likes of WhatsApp or Instagram can actually be quite limiting. There’s no doubt that these are incredibly successful applications but if you’re looking to enjoy similar success, it’s best to develop something that is suited to your specific needs.
According to Swipe Interactive’s CEO, Hendri Lategan, most businesses contemplating an app are doing so for a certain purpose. Perhaps they’re trying to offer their customers a better experience. Or maybe they want to make it easier for employees to work, communicate and collaborate.
For Lategan, it’s best to start by asking yourself what would create the most value for your users and customers? “Every business is different and every business app should be different too. There is no one perfect solution.”
But do you really need an app?
The single biggest mistake businesses make is developing an app because it's trendy, says Lategan. “The result is commonly a poorly designed, barely functional mess that hardly anyone uses.” If you’re thinking about launching an app as a gimmick it will almost certainly be doomed to fail, he cautions. When deciding if an app is necessary, you need a clear business case that sets out what you’re trying to achieve and exactly how the app will help you do so. “My advice is that businesses do their homework and have a clear rational...