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4th Jul 19

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How to be an influencer: Part 2

4th Jul 19

Nomfundo Nkambule
By Nomfundo Nkambule4 Followers

Last month, we spoke to Tech Girl about being a micro influencer, how to grow your following on Instagram and how to create meaningful content. Now, we continue the conversation with another micro influencer (someone who has between 1,000 and 10,000 followers on Instagram): Lynette Botha.

Lynette is a travel and lifestyle editor and writer who says she was a late adopter of Instagram but joined Twitter about 10 years ago when she first worked for ELLE magazine. Now she has more than 4,300 followers on Instagram and over 25,000 followers on Twitter. Here are her secrets to success.

What would you say has successfully helped you to grow your following on Instagram?

I think my following grew due to my title (as beauty editor and then assistant editor for ELLE magazine) and involvement in the fashion, beauty and media industry. I do not actively try to grow my Instagram account – it happens organically – but my content focus has changed over the years. Now I am predominantly a lifestyle and travel writer (and a vegan mom!), so my account mirrors that.

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