From climate change and energy issues to the rising cost of business in Africa; amidst skills shortages and disrupted supply chains, enterprises of every size face immense challenges. Vodacom Business knows that, in the world of business, obstacles reign. As a techco that believes technology can empower enterprises to thrive, Vodacom Business is unveiling their new brand strategy that has been designed to help organisations turn these problems into possibilities, with the new tagline ‘Turn to Us’.
“Businesses now more than ever are seeking support, but in such an uncertain operating environment, who do they turn to for guidance? In addition, digital technology can play a key role in strengthening business resilience and boosting productivity, but many enterprises lack the expertise to use connectivity effectively. At Vodacom Business we are listening more to what our clients want and need, and working with them to find solutions together so that they can achieve their goals in these tough times. Our new brand vision is to be a trusted partner for businesses, empower them with technology solutions that drive progress and inspire innovation, and become a part of their success story,” says William Mzimba, Chief Officer at Vodacom Business.
Vodacom Business offers enterprise clients a full suite of mobile, wireless, satellite and fixed-line connectivity solutions, internet and virtual private network services, as well as cloud hosting and security services and eGovernment services. The Turn to Us campaign builds on the brand’s B2B journey, in which it has been supporting digital transformation in targeted industries, including mining and manufacturing, retail and logistics, the public sector and small to medium enterprises (SMEs), in South Africa and markets across Africa.
‘We understand the need and the demands that are placed on small and medium enterprises better than anyone else because we've been serving them for the longest time. One of the things that we are leading with that differentiates us in the sector, is the fact that we are addressing the most critical need of small and medium enterprises, which is financing. Not only looking at it from how the banks will look at it - we provide insights from a range of fields, including financial and digital perspectives and will provide SMEs with the capacity to get their businesses connected and online, therein driving progress in digital markets.'
We are now taking Vodacom Business one step further, as a collaborative connectivity partner, to help harness the potential of all businesses, which is critical for our continent’s sustainable socio-economic development. Our strategy supports the Vodacom Group’s broader purpose of going further together in driving a digital future where no one is left behind,” adds Mzimba.
Turn to us
By connecting people, places and things, Vodacom Business's 'Turn to us' platform aims to help local businesses succeed in a digital world. Find out more by searching Vodacom Business Turn to Us
