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With the Vodacom Durban July representing the nexus of South African fashion, society and horse-racing, the country’s most iconic luxury designer, David Tlale, and Vodacom Red have partnered for the first time in a unique experience, culminating in a limited collection, RED by David Tlale, at this year’s event.
Abandoning his signature affinity for black, for the first time in his 15-year career, in RED by David Tlale the designer will present a special, once-off collection of 10 looks, each showcasing Tlale’s take on the colour, within his inimitable and dramatic design aesthetic.
‘Vodacom Red is for the individual who expects more and we couldn’t think of anyone better than David Tlale to collaborate with in presenting an exceptional showcase of South African design at the Vodacom Durban July. It’s a truly exciting partnership,’ says Michelle Van Eyden, head of Vodacom sponsorships.
With his legacy of lavish beauty, RED by David Tlale will, however, stay faithful to the opulent designs and enticing silhouettes that have come to define Tlale’s career, all of which will be revealed when the collection debuts at the Vodacom Durban July Main Stage, followed by a private showcase at the Paddocks for VIP Vodacom Red guests.
‘Red is shorthand for passion, strength and power, yet remains modern and feminine. In this collection I’ve played with various hues and fabrics which speak an entirely new language. Each look will showcase the story one tells when wearing this, the boldest of all the colours,’ says David Tlale.
Own a piece of the glamour
In another first for the designer, Tlale has also designed and created an exclusive, high-quality, limited-edition clutch bag specifically for Vodacom Red. Made of premium leather, only 1000 RED by David Tlale bags have been made and will be uniquely marked, for example, 1/1000.
The first 1 000 customers who sign up for or upgrade to a Samsung Galaxy S9 or S9+ on Vodacom Red VIP+ or Vodacom Red Premium+ will get a gorgeous limited Red by David Tlale clutch bag, a Samsung cover and 5GB for 24 months. Terms & conditions apply.
‘I’ve never done accessories before, and this has been an exciting and creative development. In fact, the partnership with Vodacom Red has taken me down a whole new road of discovery and I can’t wait to share my interpretations when the collection is revealed,’ adds Tlale.
Win the ultimate Vodacom Durban July experience
What's more, if you sign up for or upgrade to a Samsung Galaxy S9 or S9+ on Vodacom Red VIP+ or Vodacom Red Premium+ between 7-22 June, you have the chance to win an amazing VIP Vodacom Durban July experience, including flights and accommodation and access to the Vodacom Paddock. You won't have to worry about what to wear either - your hair and makeup will be taken care of, and you'll be dressed by the fashion maestro himself, David Tlale, in a one-of-a-kind outfit. Terms and conditions apply.
Find out more about Vodacom Red's plans and devices here.